Lynda com出品Google网站优化工具基础视频教程 Lynda com Google Website Optimizer Essential Training-QUASAR iso

语言：英语
网址：http://www.lynda.com/home/TutorialLanding.aspx?lpk4=73635
类别：教程

gnomon@TLF
Lynda.com出品的长达3小时37分的视频教程中David Booth概述了如何使用google免费工具Website Optimizer进行网页登陆测试和网页优化。

In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google’s free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics.

The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.

Topics include:

* Understanding conversions and landing page testing
* Selling conversion testing within an organization
* Identifying pages to test
* Estimating sample size
* Choosing an experiment type
* Understanding the inner workings of Website Optimizer
* Creating and running tests
* Reading and interpreting reports
* Validating results and running follow-up experiments
* Integrating with Google Analytics

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